Sidi was born in 1960 with a clear objective: to enhance athletes' performance and create solutions that enable them to reach the highest levels. It's a brand in constant innovation and continuous redefinition of standards to expand the limits of every cyclist.
At Sidi, they define themselves as a product company: their people design, produce, and manufacture their products in Treviso, Italy, where their headquarters are located, right above their main factory. They combine technology and craftsmanship to create products that stand the test of time.